Swing Suite News

Stay Longer, Play Longer: Increase Revenue while Delighting Your Guests

Published June 5, 2019

TopChallenge offers out-of-the-box tournament play that encourages friendly competition and keeps players engaged even when it isn’t their turn.

According to the AMEX Global Meetings Forecast, the demand for nontraditional spaces for group events is increasing. Both corporate and private event planners are exploring unique experiences for their clients, seeking out properties that provide a diverse range of activities and spaces for people to connect.

Topgolf Swing Suite is an ideal “nontraditional space” to add to an existing property or venue. In addition to positive brand association with the Topgolf name, Swing Suite provides an opportunity to generate additional group event sales through food and beverage revenue or ancillary revenue by improving guest retention.

Swing Suite’s fast-moving gameplay can be adapted to varying skill levels, all in a relaxed environment complete with food and beverages. Games like TopChallenge can accommodate large groups, keeping guests engaged, happy, and on property longer.

TopChallenge: Fast-Moving Fun for Everyone

Swing Suite features a range of sports games, but one particular game stands out for large-group gatherings: TopChallenge. Equipped with a live leaderboard, TopChallenge offers out-of-the-box tournament play that encourages friendly competition and keeps players engaged even when it isn’t their turn.

Gameplay is fast, fun, and one-of-a-kind: TopChallenge is a “Closest to the Pin” golf game featuring never-before-seen holes that are exciting to play for both advanced and novice players alike.

“The visuals on our new Ocean Vista hole are absolutely stunning,” said Jeehae Lee, Topgolf Director of International Business Development and former LPGA player.

Topgolf Swing Suites are powered by Full Swing golf simulator technology, the same simulator used by Tiger Woods and all-star point guard Steph Curry. The simulator is versatile enough to serve up immersive games for every skill and age--from golf to sports games like Baseball Pitching and Hockey Shots, even Zombie Dodgeball.

But when it comes to golf games like TopChallenge, the Swing Suite really shines.

How TopChallenge Works

The newly released TopChallenge Ocean Vista hole is a closest to the pin game that transports players to a par 3 tee shot on an imagined golf course, a beautiful elevated tee box that drops to an oceanside green. Penalties are assessed for landing in the hazards, including sand, water, or rough. Landing the ball a couple inches one way or the other can be the difference between winning and losing.

“The Ocean Vista is the first fantasy golf course hole we are releasing for the Swing Suite,” said Michael Rainwater, Senior Director of Technology Operations. “Bunkers surround the hole to create a challenge for experienced players. And with multiple yardage options, the game is open to skill levels from intermediate to expert.”

Along with the Ocean Vista fantasy golf course, 3 additional holes are also currently in development.

Live Leaderboard and Tournaments

One of Topgolf’s core values is fun, and the TopChallenge live leaderboard ups the excitement with real-time competition tracking.

The live leaderboard can track an unlimited number of players. While only the top 10 are displayed, TopChallenge will display a player’s current percentile in real time, providing continual feedback and opportunities for competition and good-natured one upmanship.

An Immersive Experience for Everyone

TopChallenge fantasy golf courses are an example of Topgolf’s commitment to continually enhancing the Swing Suite software to create ever-better experiences for guests. Swing Suite’s diverse lineup of immersive games are easy to understand--no complex directions or instructions needed.

“It appeals to both the novice and advanced player alike,” said Topgolf Swing Suite Business Development and Sales Director Peter Kratsios. “You and 50 of your friends can play in under an hour.”

Each Topgolf Swing Suite location features an enormous screen for guests to enjoy a TopChallenge along with other immersive games, as well as HDTVs, comfortable lounge seating and food and beverage offerings.

Since launching in 2017, Topgolf Swing Suite has become a popular destination for business and social gatherings. Guests can walk in or book a Topgolf Swing Suite for corporate events, birthday parties and bachelor and bachelorette parties.

To learn more about Topgolf Swing Suite, visit topgolf.com/swingsuite.

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