Published November 22, 2019
Foxwoods Resort Casino in Mashantucket, Connecticut is among the largest casinos in the United States, with more than 9 million square feet of gaming, entertainment, fine dining, and more. The recent addition of Topgolf Swing Suite demonstrates Foxwood’s continued commitment to being a full-service resort destination, offering an unparalleled array of experiences for guests (21+) to enjoy.
Featuring multiple golf simulator bays, throwback arcade games, a DJ booth, lounge seating and a full-service craft bar, Foxwoods’ Topgolf Swing Suite provides resort guests a dynamic place to meet-up, socialize and enjoy some friendly competition.
“We already had 36 holes of championship golf at Lake of Isles right across the street from the resort,” says Jason Guyot, Senior VP of Resort Operations. “What we wanted to do was add something to the facility to help highlight that amenity and also create an experience for our guests that no one else had in the Northeast.”
Foxwoods’ Topgolf Swing Suite features two simulator bays – which fit up to eight people each – that provide guests the opportunity to play the popular Topgolf Swing Suite target game along with crowd favorites like Zombie Dodgeball, Hockey Shots, and Baseball Pitching.
Attracting a New Demographic With SwingSuite
Recent studies have shown that millennials, now the largest spending cohort, are spending more on experiences rather than goods. However, this trend has yet to extend to casinos. As noted by the Illinois Better Government Association, “millennials, practically weaned online, are embracing esports, fantasy sports and skill-gaming while shunning the slot machines and table gaming that long lured their parents to casinos.”
Foxwoods set out to create a one-of-a-kind experience built around Topgolf Swing Suite that would attract and retain millennial guests.
“It’s very unique because it’s much more than golf,” explains Guyot. “The Swing Suite is really drawing a younger demographic to the resort...this interactive experience suits that demo well, and we’ve been able to draw more guests into the facility because of Swing Suite.”
Foxwoods’ Topgolf Swing Suite also includes a full-service bar that features the first-ever craft cocktails available on the property, including speakeasy drinks reminiscent of the 1920’s and 1930’s such as the White Negroni, Cucumber Elderflower Fizz, and a Smoked Old Fashioned. Shareable menu items such as smoked wings and Neapolitan pizzas were hand-selected by Foxwoods’ Executive Chef Eddie Allen to appeal to Swing Suite customers and are prepared in an onsite brick oven.
The brick oven, along with other unique design details (including a DJ booth that sits above the bar area), came about through a collaborative partnership between the Resort, Topgolf Swing Suite, and design firm ZDS.
Integrating Experience with Traditional Casino Gaming
By focusing on experience first, Foxwoods has been able to create a unique space that integrates traditional casino gaming into a more modern, millennial-friendly environment.
“Topgolf Swing Suite gave us a lot of overall flexibility in our design, so we really took this design to the next level,” says Guyot. “We’ve added other amenities; we have throwback arcade games, pinball, slot machines, artisan pizza, and a full-service bar that’s focused on craft beer and cocktails.”
Each of the nearly 50 Topgolf Swing Suite locations nationwide feature an enormous screen for guests to enjoy immersive games, as well as HDTVs, comfortable lounge seating and food and beverage offerings. Up to eight people can play, eat, drink and hang out in each bay.
Since launching in 2017, Topgolf Swing Suite has become a popular destination for business and social gatherings. Guests can walk in or book a Topgolf Swing Suite for corporate events, birthday parties and bachelor and bachelorette parties.
To learn more about Topgolf Swing Suite, visit topgolf.com/swingsuite.